Performance Marketing Architect

ArchitectingPerformance at Scale

Transforming data into profit. Engineering growth systems that scale. Building marketing infrastructure that delivers consistent, measurable results.

US$650k
Monthly Budget Managed
/month
R$18M
Google Ads Expertise
R$25M
Meta Ads Mastery
180+
Funnels Created
48
Active Clients
650
Sales Growth
sales

My Vision

The principles that guide every decision, every campaign, every optimization.

Precision Over Volume

Every dollar invested must generate measurable ROI. No vanity metrics, only revenue impact.

Speed to Market

In performance marketing, timing is everything. Fast iteration cycles create competitive advantages.

Scalable Systems

Build infrastructure that grows with your business. Automation and optimization at every layer.

Customer Lifetime Value

Focus on long-term customer relationships, not just acquisition. Maximize LTV through strategic retention.

Data-Driven Innovation

Leverage cutting-edge analytics and AI to stay ahead. Continuous testing, learning, and optimization.

The Future of Marketing

Where technology meets strategy. The innovations shaping tomorrow's performance landscape.

AI-Powered Optimization

Machine learning algorithms that continuously improve campaign performance in real-time.

Automated Attribution

Advanced multi-touch attribution models that reveal true customer journey insights.

Predictive Analytics

Forecasting customer behavior and lifetime value before they even convert.

Omnichannel Integration

Seamless customer experiences across all touchpoints, unified by data.

Privacy-First Marketing

Building trust through transparent data practices and cookieless tracking solutions.

Creative Automation

Dynamic creative optimization that personalizes every ad impression at scale.

My Method

A systematic approach to building and scaling performance marketing systems.

01

Business Intelligence

Deep dive into your business model, competitive landscape, and customer psychology.

02

Data Infrastructure

Set up robust tracking, analytics, and attribution systems for complete visibility.

03

Strategic Blueprint

Design comprehensive funnel architecture aligned with business objectives.

04

Campaign Engineering

Build high-performance campaigns with precision targeting and creative excellence.

05

Continuous Testing

Run systematic A/B tests across all variables to maximize conversion rates.

06

Performance Optimization

Daily monitoring and optimization based on real-time performance data.

07

Scale Management

Intelligent budget scaling while maintaining or improving efficiency metrics.

08

Innovation Cycles

Quarterly strategic reviews to implement cutting-edge marketing innovations.

Success Library

Real results from real campaigns. Performance metrics that speak for themselves.

340% ROAS
E-commerce Fashion
R$2.4M revenue
180% Growth
SaaS B2B
850 qualified leads
65% CPA Reduction
Education
1,200+ enrollments
520% ROI
Real Estate
R$18M in sales
4.2x ROAS
Health & Wellness
R$3.1M revenue
220% Conversion
Financial Services
2,400 clients
380% Revenue
Automotive
R$5.7M in sales
85% Lead Quality
Professional Services
600+ contracts
6.8x ROAS
Luxury Goods
R$4.2M revenue
410% Traffic
Travel & Tourism
45,000 bookings
72% Lower CPC
Technology
3,200 demos
550% ROI
Home Services
R$2.8M revenue

Featured Case Studies

Deep dives into transformative campaigns that delivered exceptional business outcomes.

TWO-E

E-commerce Electronics

Challenge

Scaling revenue while maintaining profitability in competitive market

Solution

Implemented advanced audience segmentation, dynamic remarketing, and shopping feed optimization

Results

420% increase in monthly revenue
R$8.5M in attributed sales
5.2x ROAS maintained at scale
68% reduction in cost per acquisition
TWO-E case study

Aliança América

Education & Language School

Challenge

Generate high-quality student enrollments with limited budget

Solution

Built geo-targeted campaigns with lifecycle nurturing and conversion optimization

Results

380% growth in qualified leads
1,850 new student enrollments
72% improvement in lead quality
45% lower cost per enrollment
Aliança América case study

Renault

Automotive

Challenge

Drive showroom visits and test drives for new model launch

Solution

Created omnichannel campaign with video storytelling and local inventory feeds

Results

650% increase in test drive bookings
12,400 qualified showroom visits
R$24M in vehicle sales
3.8x return on ad spend
Renault case study

My Story

From fascination to mastery. The journey of building performance marketing expertise.

Pablo Yan working on performance marketing strategy
10+ Years

Engineering Performance at Scale

My journey began with a simple question: What if every marketing dollar could be tracked, measured, and optimized? This curiosity evolved into a decade-long obsession with performance marketing architecture.

Starting as a data analyst, I quickly realized that most businesses were flying blind—spending millions without truly understanding what was working. I dedicated myself to mastering the intersection of analytics, psychology, and technology. Through countless campaigns, millions in ad spend, and hundreds of A/B tests, I developed a systematic approach to building growth systems.

Today, I architect performance marketing infrastructure for ambitious businesses. From bootstrapped startups to established enterprises, I've helped build campaigns that don't just generate leads—they create sustainable, scalable growth engines.

Managing over US$650k monthly across Google Ads and Meta platforms, I've learned that success isn't about tactics—it's about systems, discipline, and relentless optimization. Every campaign is an opportunity to refine, every failure a lesson in precision, every success a step toward mastery.

This is more than a career. It's a craft I'm honored to practice every single day.

Philosophy

The beliefs that shape my approach to performance marketing and business growth.

"Excellence is not a destination—it's a daily practice of marginal gains."

Every 1% improvement compounds. Focus on continuous optimization, not perfection.

"Data doesn't lie, but it can mislead. Context transforms numbers into insights."

Understanding the 'why' behind metrics is more valuable than the metrics themselves.

"The best marketing doesn't feel like marketing—it feels like service."

When you truly solve problems, selling becomes natural. Lead with value, not pitches.

"Scalability without profitability is just expensive growth."

Build systems that maintain or improve unit economics as you scale. Sustainable growth beats rapid burnout.

Let's Build Something Exceptional

Ready to transform your marketing performance? Let's start the conversation.

Connect With Me

What to Expect

  • Response within 24 hours
  • Free initial consultation
  • Custom strategy proposal
  • No-obligation discussion

Pablo Yan

Performance Marketing Architect

© 2025 Pablo Yan. Engineering growth at scale.